Blog

  • Why we publish client sites as static pages

    Why we publish client sites as static pages

    Static pages remove the slowest and riskiest part of a typical WordPress site: the server building every page on every visit. Our clients keep editing in WordPress; visitors get finished HTML from a CDN.

    This is a demo post on a sample site. The site is edited in WordPress and published as static HTML with Simply Static and BW Static Accelerator.

  • A colour system you can actually use

    A colour system you can actually use

    Most brand guides list colours. Few explain when to use them. We now ship every identity with a one-page colour system: which colour for actions, which for backgrounds, and which never to put next to each other.

    This is a demo post on a sample site. The site is edited in WordPress and published as static HTML with Simply Static and BW Static Accelerator.

  • Notes from rebranding Coastline Coffee

    Notes from rebranding Coastline Coffee

    Coastline had grown from one café to five, and its hand-drawn logo did not survive being printed on cups, signs and an app icon. Here is how we kept the warmth and lost the problems.

    This is a demo post on a sample site. The site is edited in WordPress and published as static HTML with Simply Static and BW Static Accelerator.

  • Images are most of your page weight

    Images are most of your page weight

    On the average site we audit, images make up over half of every page load. Modern formats, correct sizes and lazy loading fix most of it in an afternoon.

    This is a demo post on a sample site. The site is edited in WordPress and published as static HTML with Simply Static and BW Static Accelerator.

  • Four years of working four days a week

    Four years of working four days a week

    In 2022 we moved the whole studio to a four-day week. Projects did not slow down, and nobody wants to go back. What we changed, and what we had to stop doing.

    This is a demo post on a sample site. The site is edited in WordPress and published as static HTML with Simply Static and BW Static Accelerator.

  • Writing website copy before the design

    Writing website copy before the design

    We used to design around placeholder text. Now we write the copy first, and the layouts come out simpler, faster to build and easier for clients to keep up to date.

    This is a demo post on a sample site. The site is edited in WordPress and published as static HTML with Simply Static and BW Static Accelerator.